Strategic rebrand and relaunch of Revlon's commerce website. Revlon was
suffering in a saturated market, with Sephora and several other department-store
brands taking lead in the cosmetics category.
Our recommendation was to reshape the perception of the brand in the eyes
of the consumer by taking it into a fashion-forward area through use of
photography, color palette, and typography. These proposed designs show the
potential Revlon has.
