The challenge was to create a site where high-end brands could live in harmony
with middle-end brands and not dissuade customers — for example, Gucci
alongside Dockers.
We spent countless hours and weekends diving into usability and researching
other commerce sites to identify any impediments in the online shopping
experience. Together with designer Hafez Janssens, we created over thirty original
template pages with some very interesting and creative uses of javascript to add
to the fluidity of the experience.
