—Back Mac Motorcycles ⋅ Project Info
Concept cosmetic design for Mac Motorcycles, a start-up motorcycle company
in the UK with a nod to classic cafe bikes.
We explored a variety of visual approaches and production techniques.
The intention was to create something new in a category that is overwhelmingly
garish with logos and neon graphics that also complemented the amazing
industrial design by Xenophya.
While keeping the integrity of the classic look, we created eight prototype
designs that employ such production techniques as laser etching, anodized
finishes, and screen-printed graphics applied to the gas tanks. This, along with
simpler color systems, helps bring a more subtle, conceptual approach to
the identity.
This project has received incredible recognition not just in the design
community, but, more importantly, in the motorcycle-enthusiast community
— nearly 100 mentions and spreading including articles and mentions in
Fast
Company,
Bike EXIF,
Asphalt and Rubber,
MBF Motorcycle forums,
Cyril Huze
Blog, and
Bikes in the Fast Lane.
Too many to list, we would like to thank
everyone for the support, kind words, and linkage.
