This Swedish motorcycle brand stands for uncompromising Enduro racing
machines since 1987 and originated from a deep passion for off-road sports in
the forests of Sweden.
These designs are intended to create a system and identity for Husaberg's new
line of FE 390 Enduro bikes by subverting the typical obnoxious graphics
and loud colors riders are used to seeing and bringing a collection theme to the
line of bikes.
Inspired by a military camouflage system called disruptive patterning, we
took and created a micro and macro version in four different colorways. By using
the concept of camouflage, usually used to conceal, we created color systems for
the bikes that do the reverse, standing out with subtle detailing.
This project has received incredible recognition not just in the design
community, but, more importantly, the motorcycle-enthusiast community — loads
of mentions and spreading including articles and mentions in
Helmet Hair
Motorcycle Magazine,
Hell for Leather,
Bikes in the Fast Lane,
Eumoto, and
Omni
Moto.
Too many to list, we would like to thank everyone for their support, kind
words, and linkage.
